To align a social intranet with business processes, clear requirements must be identified. Value must be rooted in the purpose behind each technological element selected, rather than in the technology itself. Adoption will rely on how well the social intranet meets the needs of those using it. This is not a simple, linear process, but rather one of iteration and responsiveness to user and business needs.
– Co-written by Shimrit Janes and Ephraim Julius Freed