Image - Maslow's Hierarchy of Needs and employee experience

Using Maslow’s Hierarchy of Needs to spot employee experience strategic opportunities

Large organizations have a multitude of ways to identify employee experience and digital workplace priorities. Maslow’s Hierarchy of Needs provides a compelling lens for identifying strategic opportunities.

Image - Maslow's Hierarchy of Needs and employee experience

Interestingly enough, Maslow designed the hierarchy not by studying sick people, but by studying highly successful and healthy people. So perhaps the hierarchy is, in fact, a strong lens for forward-thinking digital workplace leaders to identify valuable opportunities that can drive their digital workplace roadmaps.

A strategic assessment can look for risks, pain points and areas of need. But using an “opportunities” lens can create a very positive, future-facing exercise. By examining the digital workplace via Maslow’s hierarchy, teams can rethink the purpose of the digital workplace and, perhaps, spot innovative and creative ideas they might not otherwise have seen.

Read the full article on the DWG website