In a nutshell: At their best Internal Communications Managers are strategic change management partners. By helping leaders and teams process internal communications requests based on audiences and outcomes we can shift from a “send the message now” mentality to achieving actual change. Here’s how… Half-baked internal communications requests As Internal Communications Managers we regularly receive internal … Read more
Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?
Improving the digital experiences of employees starts with a rabid obsession with user experience design. From there, teams need a range of skills to deliver digital solutions. Some would call this from-the-start focus on user experience “design thinking”. That’s cool. But no matter what, obsessing over the overall employee experience is what leads to the big, transformational value.