The employer brand formula

Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?

The 8 definitions of “digital workplace”

While the term itself has been in use for several years now, the idea of the “digital workplace” is still emerging, and will continue to do so for many years. Its use in writing and conversation doesn’t always convey a clear concept. People generally have a vague idea of what it means, but lack a … Read more

4 big mistakes of stakeholder engagement for intranet & digital workplace projects

The 4 main mistakes of digital workplace stakeholder engagement from Digital Workplace Group In the simplest possible terms stakeholder engagement means “involvement”. It refers to how you communicate, make decisions and collaborate with different groups who are affected by your work. And it turns out that stakeholder engagement is just about the most important success … Read more

‘Social collaboration’ – a phrase of mass confusion

The strange term “social collaboration” is becoming a little too popular and I feel duty-bound as a member of the local “language police” to break down the phrase. I hear the term bandied about by marketers, bloggers, even savvy intranet managers with no concern for what it really means. And it doesn’t really mean anything at … Read more

Clay Shirky was wrong

It is about information overload. The problem isn’t information overload. It’s filter failure. -Clay Shirky Metaphor: The oil filter in my car can fail because it’s there. It already exists, has a clear purpose and known way of operating. But the “filter failure” Clay Shirky refers to isn’t the same. We’ve developed information overload over … Read more