15 Steps from an Internal Communications Request to a Strategic Change Plan

Diagram - Internal communications requests to change management plans EphraimJF

In a nutshell: At their best Internal Communications Managers are strategic change management partners. By helping leaders and teams process internal communications requests based on audiences and outcomes we can shift from a “send the message now” mentality to achieving actual change. Here’s how… Half-baked internal communications requests As Internal Communications Managers we regularly receive internal … Read more

The employer brand formula

Diagram - Employer branding formula and internal communications consulting

Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?

The 8 definitions of “digital workplace”

While the term itself has been in use for several years now, the idea of the “digital workplace” is still emerging, and will continue to do so for many years. Its use in writing and conversation doesn’t always convey a clear concept. People generally have a vague idea of what it means, but lack a … Read more

4 big mistakes of stakeholder engagement for intranet & digital workplace projects

The 4 main mistakes of digital workplace stakeholder engagement from Digital Workplace Group In the simplest possible terms stakeholder engagement means “involvement”. It refers to how you communicate, make decisions and collaborate with different groups who are affected by your work. And it turns out that stakeholder engagement is just about the most important success … Read more