In a nutshell: Collaboration is about people working together. Without good people processes your collaborative efforts can’t succeed, no matter what technology you’re using. If you want success in collaboration & innovation, build the culture and processes to achieve it while you implement Enterprise 2.0 tools.
Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?