The employer brand formula

Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?

‘Social collaboration’ – a phrase of mass confusion

The strange term “social collaboration” is becoming a little too popular and I feel duty-bound as a member of the local “language police” to break down the phrase. I hear the term bandied about by marketers, bloggers, even savvy intranet managers with no concern for what it really means. And it doesn’t really mean anything at … Read more

Don’t “get social,” get people-centric

Within the shell of a nut: “Social” software simply brings people to the forefront and better fits with how real people work together. A business that succeeds with social software is simply one that puts people first. “Social business” is just good people-centric business, but the term misses the deeper shift in business. “Social” just … Read more

Collaboration 1.0 at the heart of Enterprise 2.0 success

In a nutshell: Collaboration is about people working together. Without good people processes your collaborative efforts can’t succeed, no matter what technology you’re using. If you want success in collaboration & innovation, build the culture and processes to achieve it while you implement Enterprise 2.0 tools.

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