Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?
Improving the digital experiences of employees starts with a rabid obsession with user experience design. From there, teams need a range of skills to deliver digital solutions. Some would call this from-the-start focus on user experience “design thinking”. That’s cool. But no matter what, obsessing over the overall employee experience is what leads to the big, transformational value.
The strange term “social collaboration” is becoming a little too popular and I feel duty-bound as a member of the local “language police” to break down the phrase. I hear the term bandied about by marketers, bloggers, even savvy intranet managers with no concern for what it really means. And it doesn’t really mean anything at … Read more