The employer brand formula

Diagram - Employer branding formula and internal communications consulting

Your brand is the perception that lives in the hearts and minds of your customers/audiences. It is the cumulative experience of your promises and how well you live up to them. Organizations must ask: Do we know what our employer brand is? Is it authentic to us? How do we align every employee experience with that brand?

14 competencies for an employee experience (EX) digital strike force

Employee digital experience strike force competencies

Improving the digital experiences of employees starts with a rabid obsession with user experience design. From there, teams need a range of skills to deliver digital solutions. Some would call this from-the-start focus on user experience “design thinking”. That’s cool. But no matter what, obsessing over the overall employee experience is what leads to the big, transformational value.

The 8 definitions of “digital workplace”

While the term itself has been in use for several years now, the idea of the “digital workplace” is still emerging, and will continue to do so for many years. Its use in writing and conversation doesn’t always convey a clear concept. People generally have a vague idea of what it means, but lack a … Read more

4 big mistakes of stakeholder engagement for intranet & digital workplace projects

The 4 main mistakes of digital workplace stakeholder engagement from Digital Workplace Group In the simplest possible terms stakeholder engagement means “involvement”. It refers to how you communicate, make decisions and collaborate with different groups who are affected by your work. And it turns out that stakeholder engagement is just about the most important success … Read more