In a nutshell: Collaboration is about people working together. Without good people processes your collaborative efforts can’t succeed, no matter what technology you’re using. If you want success in collaboration & innovation, build the culture and processes to achieve it while you implement Enterprise 2.0 tools.
Within the shell of a nut: “Social” software simply brings people to the forefront and better fits with how real people work together. A business that succeeds with social software is simply one that puts people first. “Social business” is just good people-centric business, but the term misses the deeper shift in business. “Social” just … Read more