‘Social collaboration’ – a phrase of mass confusion

The strange term “social collaboration” is becoming a little too popular and I feel duty-bound as a member of the local “language police” to break down the phrase. I hear the term bandied about by marketers, bloggers, even savvy intranet managers with no concern for what it really means. And it doesn’t really mean anything at … Read more

Clay Shirky was wrong

It is about information overload. The problem isn’t information overload. It’s filter failure. -Clay Shirky Metaphor: The oil filter in my car can fail because it’s there. It already exists, has a clear purpose and known way of operating. But the “filter failure” Clay Shirky refers to isn’t the same. We’ve developed information overload over … Read more

Don’t “get social,” get people-centric

Within the shell of a nut: “Social” software simply brings people to the forefront and better fits with how real people work together. A business that succeeds with social software is simply one that puts people first. “Social business” is just good people-centric business, but the term misses the deeper shift in business. “Social” just … Read more

A simple definition of “social media”

Definition “Social media” means websites that allow average users to create content and interact with each other around the content. Dissecting the words “social” and “media” “Social” means people interacting with each other. “Media” (plural for “medium”) means the types of material used to create artwork and communicate information or ideas.  Media can include video, … Read more