Building meaningful experiences through connection and strategy
Ephraim Freed
I help organizations create compelling employee, customer & partner experiences that drive real business results—combining strategic thinking, authentic communication, and a passion for bringing people together.
With over 20 years of experience spanning employee communications, customer success, and digital transformation, I've had the privilege of advising Fortune 500 companies including Delta Air Lines, Johnson & Johnson, Starbucks, McDonald's, Walmart, ServiceNow, Wells Fargo, ADP, Fidelity, and others on their employee and customer experience strategies.
Currently at Meta as an enterprise B2B customer success leader, I help commercial reseller partners and customers develop their capabilities and build lasting value. Previously, I built employee communications functions from the ground up, led user experience strategy for digital platforms, and facilitated collaboration across cross-functional teams at companies like Magic Leap, Regent LP, Riot Games, and Oxfam America.
My approach combines strategic analysis and advising, storytelling, and a deep understanding of how digital platforms can create meaningful connections at scale. Whether I'm coaching executives and partners on their messaging, designing team retreats, or building new customer feedback mechanisms, I focus on creating experiences that feel authentic and drive real outcomes.
I'm a girl-dad, a community builder, and someone who genuinely loves bringing people together. Whether it's coaching youth soccer, serving on the El Segundo Education Foundation board, or organizing charity events through the El Segundo Dad's Club (ESDC), I find joy in creating moments of connection.
My journey started in an unexpected place—as a professional mobile DJ in Northern California's wine country, where I learned the art of reading a room, building energy, and yes, occasionally drinking tequila with newly minted fathers-in-law on the dance floor. That experience taught me something fundamental: the best moments happen when people feel seen, heard, and genuinely welcomed.
I bring that same warmth and presence to my professional work. I believe in honest conversations, finding creative solutions, and never taking ourselves too seriously. Life's too short not to enjoy the work we do and the people we do it with. When I'm not working, you'll find me spending time with my family in El Segundo, visiting the beach at least once a week, or writing about employee/customer experience and leadership.nd leadership.